I remember the good old days when Angie Dickinson told everyone how much she loved avocados. The message was clear.
Last weekend the "Avocados from Mexico" people spent 4.5 million dollars on a 30 second Superbowl spot. And the millions were just for the air time - who knows what the production costs were. Strangely the PR releases I saw about the ad feature a polar bear with a sombrero. It was all lost on me but I hope they reached their target audience and avocado consumption goes through the roof.
I checked out their site for recipes, out of curiosity. They're full of errors.....an example below. After spending all that money on the campaign, I was surprised. Almost every recipe has gibberish for ingredient amounts. I actually hope nobody goes looking for recipes on the site; they are so bad and so careless. Typos, misformatting and errors abound.
Marketing people will spend so much time and energy on an ad campaign like this and neglect to do the basics with recipes. Do they forget what they're selling?? Here's one of their guac recipes - 5 star rated Botanero Guacamole. I guess the person(s) who rated it understood what "2 g vegetable oil roots and ends discarded" and how much "1/2 kosher salt" is.
In case you're interested, here's information on